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PR.register CEO Irakli Gagua attributes the growing interest in demand-generating marketers to marketing’s unique ability to influence revenues. 

“You no longer need to scale in terms of sales,” he stated on his State of StreamPress podcast. “You can scale with marketing effectiveness.”

We help effective marketing to scale your business Fast.

What is the role of the marketing team in the business?

  • Before we can dive into building the right marketing team for your organization, we need to define the role of marketing in the business.
  • Irakli says strategic marketing starts with identifying the ideal buyers for the business. “I believe marketing is responsible for identifying the best market opportunities,” Irakli told StreamPress.
  • But identifying the ideal market for your company is only the first step. Once you know who you need to connect with, the marketing team can develop a strategy that matches them where they are and engages them in your sales funnel.

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Oli Pipia

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